Naturally, hiring a professional costs money, which may stretch your budget but if you want to have a qualitative book in the end, it might be more reasonable to invest the money. Because if the cover does not live up to the quality you promise, you will sell less books and your other investments will go to waste.
Figure out what you want and understand the different formats
First of all, you need to decide whether you want to publish an e-Book or a print book or both. That decision will define your needs.
For a print book you will need not only a cover but also a book jacket, as well as typesetting. For an e-Book you will only need a cover but typesetting depending on how many different formats you want to offer, considering different e-Readers require different formats.
The quality of the cover is especially important since people do judge a book by its cover. It is what attracts their attention and should ideally give them already an idea about the tone and style of the story.
Depending on how much knowledge you have with formatting, you can find online resources to do the formatting yourself. However, you should make sure that the formatting is impeccable, since a poorly formatted book will lessen the reader’s experience.
Things to consider if you want to do everything yourself:
- Do you have all the skills you need?
- Do you have the time to learn the new skills you need?
- Do you know where to find the information you need to develop these skills?
- Do you know where to find expert help? Will they be equally satisfying as the work of a professional?