Julia Fellner

Storyteller, Authorpreneur & Consultant

Category: Self-publishing (page 2 of 4)


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Based on my own experience Self-publishing Handbookof self-publishing my second novel To be a Hero, I have compiled
a Handbook to guide you through the publishing process. Originally a blog series, the Handbook starts, by helping you decide whether self-publishing is for you.

In order to produce a quality book, topics from editing, over cover design to typesetting are explained. Next, legal considerations and different distribution channels, as well as financial concerns are addressed. Finally, the biggest section focuses on marketing – the bread and butter of any author, offering advice on how to build up to the release and continue creating impactful marketing afterwards



Make writing your business: Become an authorpreneur

If you want to have a sustainable career as a writer, you also need to be an authorpreneur. You have to know the industry and run your own business like any other entrepreneur. Especially for people who are new to the industry and people who have never run a business before, this can be a daunting experience. But don’t worry, I’m here to help!

What is a book jacket and why does it bleed?

Self-publishing Handbook: What is a book jacketWhen you want to produce a printed book you will need more than just a cover, you need an entire book jacket. A book jacket consists of the cover, the spine and the back cover. Apart from having to design the spine and back cover, don’t forget they should include information on them as well. Continue reading

The Evolution of a Cover

Self-publishing HandbookReaching the final version of a book cover takes time. There are many steps of trying things out and finding out what works and what doesn’t. Continue reading

Hiring a Cover Artist II

When you have found a cover artist to hire, you need to make sure you communicate clearly what you want your cover to look like.

You can look for book covers of the same genre or similar stories as reference points. If you prefer a photography-based cover, you could look through online stock image databases for images you would like. Depending on your drawing/photoshop skills you can even do a sketch of what you have in mind.

Additional information you should give the cover artist

  • Format requirements (especially with print books)
  • Deadline (well before the publication date, since you will need to insert the cover as part of the production stage)

To make sure the cover artist catches the book’s atmosphere accurately, it is also very reasonable to provide them with a copy of the book. If they do not have the time to read the book, you should at least send them a blurb and synopsis.

Make sure the cover artists knows

  • The genre
  • The setting (contemporary, historical, urban etc.)
  • Specific locations featured in your novel (architecture, atmosphere etc.)
  • The book’s tone (brooding, humorous, adventurous etc.)
  • If you have any particular colour or font preferences or aversions
  • The protagonist if you wish them to featured on the cover (age, gender, hair colour/length, eye colour, tattoos, piercings, clothing style and period etc.)

Hiring a cover artist I

Self-publishing HandbookConsidering you probably want to sell your book online, consider how the cover is going to look as small icon. The cover should also be still clearly discernable in black and white, since some e-Book devices do not support colour. Continue reading

Whether to hire a professional

Self-publishing HandbookNaturally, hiring a professional costs money, which may stretch your budget but if you want to have a qualitative book in the end, it might be more reasonable to invest the money. Because if the cover does not live up to the quality you promise, you will sell less books and your other investments will go to waste.

Continue reading

Introduction to the Production Department

Self-publishing Handbook: The Production DepartmentIn this section of the series the production of a book will be covered. Therefore, I will talk about the various tasks, which would usually be done by the production department of a publishing house. Some of the blogs will apply to e-books and printed ones, while there will also be articles focusing on each of these two options separately.
Continue reading

Finding an editor

Self-publishing HandbookConsidering that you are going to trust an editor with your story, which you have worked on for so long, you want to make the right choice.
Continue reading

When to get a professional editor

Self-publishing Handbook: When to get a professional editorA professional editor is very likely going to be the biggest expense, therefore you want to make the right choice when and who you let edit your work.
Continue reading

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